Exploring Lucrative Opportunities in Prime Territories

Are you ready to take the plunge into the world of entrepreneurship while serving up delicious memories? Owning an A&W Restaurant franchise might be your perfect recipe! A&W Restaurant offers a thriving franchise opportunity that offers growth and popularity. With multiple franchise models to choose from, prime and unique territories, and the backing of a franchise system with over a century of history, A&W Restaurant franchise is the opportunity you’ve been searching for.

Small Town Appeal

One of the standout features of A&W Restaurant franchise is the remarkable popularity in small-town communities. Unlike other franchises that thrive in bustling metropolises, A&W has discovered the art of capturing the hearts and taste buds of small-town America. But what’s the secret behind this popularity?

It’s all about the community spirit! A&W Restaurants have a unique ability to become an integral part of tight-knit towns. The warm and welcoming atmosphere of our restaurants provides a cozy gathering place for locals, where memories are made over delicious meals. When you invest in an A&W Restaurant franchise, you become a part of this legacy of community bonding.

“The A&W Restaurant works very well in small town America. We find that in rural markets, A&W has a tremendous rate of sales. Rural America is really where we seem to do very well,” says Betsy Schmandt, President of A&W.

Diverse Franchise Models for Your Growth

A&W Restaurant franchise understands that each franchisee’s journey is unique, which is why we offer a variety of franchise models to suit your preferences and the demands of your chosen territory. Let’s take a closer look at the options:

• Inline Locations: These A&W Restaurants are typically found in malls, shopping centers, or other high-traffic areas. They offer convenience to customers on the go, making them a fantastic choice for urban and suburban settings.
• Captive Locations: Captive locations are often found within convenience stores, gas stations, or travel plazas. These compact yet high-impact venues cater to travelers and locals alike, ensuring a steady flow of customers.
• Freestanding Restaurants: If you have your eye on a prime piece of real estate in a thriving neighborhood, the freestanding model might be your ticket. These iconic A&W Restaurants stand proudly on their own, attracting families and individuals seeking a sit-down dining experience.

“We do good business in travel plazas, gas stations, and convenience stores with a bump-out restaurant with a drive thru,” says Kevin Bazner, Chairman and CEO for A&W. “The key today is drive-thrus, more so today than ever. But in addition to that, we’re also looking at shopping centers, food courts, end caps on a strip center with the drive thru. What we’re really looking for is where our franchise partner can make money. We’re in this to grow and build profitable new restaurants.”

Exploring Prime Territories with A&W

When you choose to become an A&W Restaurant franchisee, you gain access to a wealth of resources and support to help you thrive in your chosen territory. We meticulously analyze potential locations to identify prime territories where your restaurant can flourish.

Our team conducts thorough market research, taking into account factors like population demographics, local economy, and competition. This data-driven approach ensures that your A&W Restaurant is strategically positioned for growth.

Additionally, our franchise support system offers training, marketing strategies, and ongoing assistance to help you navigate the exciting journey of running your own A&W Restaurant. We’re dedicated to seeing you thrive in your chosen community.

Open an A&W Restaurant Franchise Today

If you’re searching for a franchise opportunity that promises growth, popularity, and the chance to be a part of thriving communities, look no further than A&W Restaurant franchise. Our diverse franchise models cater to various preferences, and we take pride in our ability to excel in small-town settings. With our expertise and support, you can explore prime territories and embark on a lucrative journey with the A&W family.

Visit our research pages here to learn more about the A&W Restaurant franchise opportunity. We invite you to fill out our form here to get started on your path in the world of franchising. A member of our franchise team will reach out to start a conversation about your entrepreneurial goals. We can’t wait to welcome you into our thriving community of franchise owners!

A&W: A Legendary Franchise with a Classic Twist

When it comes to the best restaurant franchises in the industry, one name stands out with a history as rich as our iconic root beer – A&W Restaurants. Keep reading to explore why A&W Restaurants is recognized as one of the best restaurant franchises, highlighting our storied legacy, timeless menu staple, and unwavering commitment to franchisee growth through comprehensive support.

A Legacy of Excellence

A&W Restaurants have been a cherished part of American dining culture for nearly a century. Established in 1919, A&W has weathered the test of time, adapting to changing tastes while remaining true to our roots. This enduring history is a testament to the brand’s resilience and appeal, making it a top choice for aspiring franchisees.

The Iconic Root Beer: Claim to Fame

One cannot mention A&W without celebrating our most iconic offering – the A&W Root Beer. This frothy, flavorful beverage has been captivating taste buds for generations. Root beer lovers from all walks of life have sought out A&W for its distinctive flavor, often pairing it with A&W’s other classic and mouth-watering menu items.

As a franchisee, being associated with the A&W brand means carrying forward this legacy of deliciousness. Offering A&W Root Beer in your restaurant not only delights customers, but also enhances your brand’s recognition and appeal. It’s a unique selling point that sets A&W apart as one of the best restaurant franchises.

Ongoing Franchise Support

A&W’s commitment to franchisee growth is unwavering. When you join the A&W family, you gain access to a comprehensive support system designed to help you thrive in the competitive restaurant industry. Here are some key aspects of A&W’s franchise support:

• Training: A&W provides thorough training programs that cover all aspects of restaurant operations, from food preparation to customer service. You’ll enter the business with confidence and competence.
• Marketing: Healthy franchises rely on effective marketing. A&W offers marketing support and strategies to help you attract and retain customers, including national and local advertising campaigns.
• Site Selection: Choosing the right location is crucial. A&W’s experienced team assists in selecting prime real estate for your restaurant, ensuring maximum visibility and foot traffic.
• Operational Guidance: A&W provides ongoing guidance and support for daily operations, helping you maintain efficiency to reach your profit potential.
• Community Engagement: A&W values its roots in local communities. As a franchisee, you’ll have the opportunity to engage with and give back to your community, further enhancing your brand’s reputation.

Invest in One of the Best Restaurant Franchises with A&W Restaurants

A&W Restaurants has earned its place among the best restaurant franchises, thanks to a rich history, an iconic menu staple, and unwavering franchisee support. When you choose A&W, you’re not just investing in a franchise, you’re becoming a part of a legacy that spans generations.

If you’re ready to embark on a journey of entrepreneurial growth with a time-tested brand, consider joining the A&W family. Discover the rewarding experience of owning an A&W Restaurant franchise, where the past meets the future in a fizzy, flavorful fusion of tradition and innovation, by visiting our research pages here. Ready to start a conversation? Fill out our form here to get in touch. We’ll be in contact with more information about the A&W Restaurant franchise opportunity!

Pursue Your Entrepreneurial Dreams with an A&W Restaurant Franchise

The age-old debate between opening your own restaurant from scratch versus owning a restaurant franchise is a critical decision that aspiring restaurateurs often face. While the idea of creating a unique, independent eatery is undeniably enticing, it’s essential to weigh the risks and rewards carefully. With over a million restaurants in the USA alone, competition is steep. Building a restaurant from the ground up can be a huge undertaking, involving substantial financial investment, extensive market research, and a steep learning curve. The challenges are plentiful, from menu development and brand establishment to marketing strategies and staff recruitment.

On the other hand, opting for a restaurant franchise, like A&W Restaurant, offers a more secure and structured path to restaurant ownership. With a franchise, you inherit a proven business model, established brand recognition, and a comprehensive support system that guides you through the complexities of the foodservice industry. The franchise model provides access to a network of experienced professionals and fellow franchisees who can share insights, best practices, and a sense of camaraderie. Ultimately, choosing a restaurant franchise can offer a higher degree of security and a smoother path to stability, making it an attractive option for those looking to venture into the world of foodservice.

Imagine being your own boss, creating and leading your dream team, and crafting a legacy that resonates for generations. Welcome to the world of restaurant franchise ownership with A&W Restaurant, where we offer you a fantastic business opportunity, along with the chance to embrace freedom, flexibility, and the ongoing story of a brand that’s been delighting guests for over a century.

Embrace the Freedom and Flexibility of Franchise Ownership

One of the most compelling benefits of owning a restaurant franchise with A&W Restaurant is the unparalleled freedom and flexibility it offers. Unlike traditional business ventures, where you’re starting from scratch, we provide you with a proven business model that’s been perfected over the course of our over 100-year history. This means you can hit the ground running, armed with the knowledge that comes from decades of experience.

But what truly sets A&W Restaurant franchise apart is our commitment to allowing you to run your business your way. While we provide guidelines and support, we recognize that every market and community is unique. We encourage our franchise owners to infuse their individuality into their operations, allowing them to cater to the specific needs and preferences of their local guests. It’s your business, and we believe you should have the autonomy to make it thrive.

Craft Your Own Team and Culture

As an A&W restaurant franchise owner, you have the power to create and train your own team, instilling the values and culture that align with your vision. Building a motivated and dedicated staff is essential to the operations of any restaurant, and with A&W, you’re in the driver’s seat.

Our Support Center is ready to guide you every step of the way in developing your team. From hiring and training to ongoing development, we provide the resources and support to ensure your staff not only delivers exceptional service, but also becomes an integral part of your restaurant’s longevity.

This aspect of franchise ownership is more than just managing a workforce, it’s about nurturing a community within your restaurant, fostering camaraderie, and building a team that’s passionate about delivering the A&W experience to every guest.

Grow Your Legacy with A&W

While you’re crafting your own story as a franchise owner, you’re also contributing to the ongoing narrative of A&W’s rich history. For over a century, A&W has been synonymous with moments of joy, togetherness, and unforgettable flavors. By owning a restaurant franchise with us, you become a part of this enduring tradition, while also adding your unique chapter to the story.

Each A&W franchise is not just a business, it’s a piece of living history. You’re serving tasty food and frosty mugs of our famous made-from-scratch root beer, but you’re also creating memories for families, friends, and communities. It’s a legacy that transcends time, a brand that’s celebrated by all generations.

Join the A&W Family

Owning a restaurant franchise with A&W offers you the opportunity to be your own boss, exercise your creative freedom, and contribute to the ongoing story of a legendary brand. It’s a journey filled with autonomy, support, and the chance to leave your mark on a legacy that has brought joy to millions. Visit our research pages here to learn more about our exciting franchise opportunities and the additional benefits you can expect when you join the A&W team.

When you’re ready for the next step toward opening your own A&W restaurant franchise, fill out our inquiry form here, and we’ll get a conversation started about your aspirations in business. Together, let’s continue A&W’s long legacy of creating happy memories for generations to come.

Bridging Generations for a Bright Future

For entrepreneurs seeking a franchise opportunity with a rich history and a brand that resonates across generations, A&W Restaurants stands as a shining example. As a legacy franchise, A&W has been an integral part of American culture for over a century, serving up smiles, frosty mugs of root beer, and cherished memories. Our enduring commitment to honoring our past while embracing the future creates a unique and compelling opportunity for franchise owners. In a world where 88% of consumers prioritize authenticity when choosing the brands they endorse, A&W stands out as a brand deeply rooted in community care and a commitment to providing an authentic and delightful dining experience.

A Legacy Rooted in Tradition

A&W’s story began in 1919, when Roy W. Allen and Frank Wright opened a modest root beer stand in Lodi, California. Little did they know that this small endeavor would evolve into a nationwide sensation. By 1926, A&W had become the first-ever restaurant franchise in America, pioneering a model that would shape the industry for generations to come. This legacy of innovation and entrepreneurship is something we carry with pride.

Honoring the Past, Embracing the Future

At A&W Restaurants, we understand the importance of preserving our heritage while continuously evolving to meet the changing needs of our customers. Our commitment to nostalgia isn’t about living in the past, it’s about celebrating the timeless elements that connect us across generations. For instance, our famous frosty mugs of freshly made root beer remain a symbol of our history and a beloved treat for all ages.

“When we look at changing up restaurant design, when we look at doing packaging redesign, when we look at doing uniforms, anything like that, one of the first places that we turn is to our own history, and we’ve got a ton to look back on — over 100 years worth,” says Liz Bazner, Senior Director of Marketing for A&W. “We really have taken a lot of those elements too: for example, the really clear hand-painted letters from the old cinder block root beer stands. We’ve incorporated that history into a lot of what we do today, because it’s still relevant, and it really resonates with people. And we don’t have to manufacture our own history. This is something real that we can look back on and pull from ourselves.”

Connecting People Across Generations

Owning an A&W Restaurant franchise means becoming a part of a brand that transcends time. It’s not only about serving delicious food. It’s about creating moments that people remember for a lifetime. Whether it’s grandparents sharing stories of their first A&W root beer float or parents introducing their children to our classic menu, our franchise owners play a vital role in connecting people across generations.

Join a Legacy Franchise with A&W Restaurants

Our enduring legacy franchise model provides a platform for entrepreneurs to build a business that is firmly rooted in the past, but poised for a vibrant future. When you become a part of the A&W Restaurant family, you’re not just investing in a franchise, you’re investing in a tradition of joy, togetherness, and the simple pleasures of life. Learn more about our franchise opportunities by visiting our research pages here. When you’re ready for the next step toward owning an A&W franchise, fill out our inquiry form here to get a conversation started with us about your business goals. Our franchise team is ready to support you in crafting your chapter of this remarkable legacy.

Why Choose A&W Restaurants for Your Fast Food Franchise Investment

As an entrepreneur looking to invest in a fast food franchise, you’re presented with a world of opportunities. Amidst the choices, A&W stands as a shining beacon of possibility, with a rich history that has been a favorite for families, little league teams, and many more for generations. Why should you consider starting a fast food franchise with A&W? Let’s delve into three compelling reasons that make us the ideal choice for your entrepreneurial journey.

1. A&W: Over A Century of Consistent Demand

One of the most enduring and enticing aspects of investing in an A&W franchise is the consistent demand for our menu offerings. For over a century, we’ve been serving up iconic frosty mugs of our signature Root Beer that’s made fresh in our restaurants, along with hot tasty meals that have kept guests coming back for more. It’s a testament to the quality and appeal of our food, a demand that has remained unwavering through generations. With the root beer market expected to grow to $1.25 billion by 2028, partnering with A&W is a choice you can feel confident about.

At A&W, we don’t chase trends, we set them. Our menu items, from mouthwatering burgers and crispy Cheese Curds to our delicious Root Beer Floats, have stood the test of time. The demand for these classics is not just a nod to nostalgia, it’s a celebration of the enduring joy they bring to our guests’ lives.

By franchising with A&W, you’re not just offering food, you’re serving up happiness, tradition, and the comfort of familiar flavors. The consistency in demand provides a solid foundation for your franchise business, giving you the confidence that your investment is built on a long legacy of guest satisfaction.

2. A&W: Legendary Brand Recognition

A&W isn’t like other brands, we are an institution that evokes strong feelings of nostalgia while remaining deeply rooted in the present. Our legendary brand recognition is a compelling reason to choose us for your franchise investment. For many, the sight of our signature Root Beer served in a frosty mug instantly transports them to cherished memories of family outings and community gatherings. We’ve been a part of these moments for generations, and our brand continues to create new memories every day.

As an A&W franchisee, you’re not only capitalizing on nostalgia, you’re becoming an ambassador of a brand that resonates with authenticity and warmth. Our strong brand recognition ensures that your franchise enjoys a built-in customer base, ready to experience the timeless delights that only A&W can provide.

3. A&W: Incredible Ongoing Support

Franchising with A&W means you’re never alone on your entrepreneurial journey. Our commitment to the growth of your business is unwavering, and it’s exemplified through our incredible ongoing support for franchise owners. From the moment you join the A&W family, our franchise team is by your side. We offer robust training programs that equip you with the skills and knowledge needed to excel in the fast food industry. But our support doesn’t end there.

What truly sets A&W apart is our dedication to your voice. Our National A&W Franchisee Association (NAWFA) board ensures that your perspective as a franchisee is not only heard, but actively included in the business decisions we make as a company. This collaborative approach ensures your input is valued and that the A&W brand evolves in a way that benefits all stakeholders.

Whether you’re a seasoned franchise owner or new to the world of entrepreneurship, our support network is here to guide you. We provide ongoing assistance, resources, and a sense of belonging to a community of like-minded individuals who are all committed to your development.

“What makes me most proud about working with A&W is the people,” says Paul Martino, COO and President of A&W. “Our franchise partners, the family culture that we have, our team members here in our office, in the field—we bleed Root Beer. It’s just one big family. And what I’m most proud of is the passion that our franchise partners and our team bring to work every day.”

Invest in the A&W Legacy

Franchising with A&W offers you a unique opportunity to tap into consistent demand, leverage legendary brand recognition, and benefit from our incredible ongoing support. We’re not just a fast food franchise, we’re a tradition, a memory-maker, and a community builder. We invite you to explore our research pages here to learn more about the benefits of franchising with A&W.

When you’re ready to start a conversation with us about your aspirations for franchising, fill out our inquiry form here and we’ll get in touch with you soon after. Our franchise team is ready to welcome you into the A&W family and help you embark on a journey that’s defined by reliability, nostalgia, and unwavering support. Join us, and let’s build a legacy together.

An Affordable Fast Food Franchise with a Legacy of Delight

Are you ready to invest in a fast food franchise that not only empowers you to be your own boss, but also immerses you in a legacy of creating cherished memories for generations? Look no further than A&W, where affordability meets tradition, and entrepreneurial dreams find a welcoming home. Franchisees benefit immensely from partnering with A&W, especially those looking for a reasonable fast food franchise cost. Beyond the financial accessibility, you benefit from our proven business model, robust support network, and a legendary brand that has stood the test of time. It’s an investment that not only offers potential for a solid return on investment, but also provides the satisfaction of owning a piece of a beloved American tradition.

A&W: Where Affordability Meets Legacy

Joining the A&W family isn’t just about owning a franchise, it’s about becoming part of a story that’s been unfolding for over a century. We’ve been serving up smiles and sizzling burgers, all accompanied by our signature Root Beer served in a frosty mug since 1919. It’s a legacy that’s as enduring as it is endearing, a testament to our commitment to delivering more than just food—we provide an experience that brings people and communities together.

One of the most compelling aspects of an A&W franchise is its affordability. We understand that starting a business is a significant financial commitment, which is why we’ve designed our franchise model to be accessible to aspiring entrepreneurs. When you invest in an A&W franchise, you’re not just buying into a brand, you’re securing a future where you’re in charge of your destiny. For reference, here’s an example of our lower cost when compared to one of our competitors, as outlined by The Franchise Mall.

The total cost of investment varies depending on which kind of restaurant you plan to own, ranging between $278,285–$1,594,889. See the cost breakdown per restaurant type below:

Freestanding Restaurant

For a new or converted freestanding building with a drive thru, the cost ranges between $871,650–$1,594,889. This includes:

• Initial Franchise Fee: $30,000
• Building and equipment costs: $800,650–$1,350,487
• First three months capital: $30,000–$150,000

Inline Restaurant

For a new or converted space connected to or in line with another retail space, gas station, or convenience location with a drive thru, the cost ranges between $401,650–$1,051,738. This includes:

• Initial Franchise Fee: $30,000
• Building and equipment costs: $330,650–$809,7388
• First three months capital: $30,000–$150,000

Captive Restaurant

For a new or converted space in a “captive” location, such as an airport, stadium or arena, or in a mall food court, the cost ranges between $278,285–$700,285. This includes:

• Initial Franchise Fee: $15,000
• Building and equipment costs: $212,285–$489,785
• First three months capital: $30,000–$140,000

Learn More about the A&W Fast Food Franchise Cost

Investing in an A&W franchise is about more than financial returns, it’s about becoming a part of a legacy that has delighted guests for generations. Our brand represents a tradition of creating happy memories and providing a gathering place for communities.

At A&W, we’re not only focused on the bottom line. We’re dedicated to fostering an environment where franchisees can thrive, grow, and be proud of their association with a brand that stands as a beacon of quality, tradition, and innovation in the fast food industry. Check out our research pages here to learn more about our franchise opportunities.

If you’re an entrepreneur seeking an affordable fast food franchise with a legacy that transcends time, A&W is the choice for you. Fill out our inquiry form here to start a conversation with us about your business goals. Our franchise team is ready to guide you on this exciting journey, where affordability and tradition unite to create a future filled with opportunity and community. Join us, and let’s build a legacy together.

Discover the A&W Opportunity—America’s Original Franchise

In the ever-evolving world of dining, not all stories are created equal. There’s a tale that’s been simmering for over a century, one that’s etched in the heart of American culinary history. It’s the story of A&W, a tale that might surprise many. While plenty of people know and love our famous Root Beer, which is consistently ranked as the best root beer on the market—take this ranking from Mashed, for example—we do see some folks asking “Is A&W Restaurants a franchise?”

Yes, we are a franchise, and our journey into the world of franchising began all the way back in 1926. Let’s peek behind the curtain and explore why franchising with A&W is an exceptional opportunity for entrepreneurs who want to be part of a brand that’s been a fan favorite for generations.

A&W: A Hidden Franchising Gem

When you think of A&W, what comes to mind? Frosty mugs of Root Beer, stacked burgers, and the feeling of nostalgia, perhaps. But what many don’t realize is that we are more than merely a beloved dining experience. We are a franchise, deeply rooted in the tradition of offering exceptional food and creating cherished memories.

Our franchising legacy started in 1926, a time when the concept of franchising was still finding its footing. As pioneers in the industry, we embarked on a journey that would forever change the landscape of dining. Today, we stand tall as America’s original franchise, with a legacy that spans generations. It’s a story that’s often hidden behind the aroma of sizzling burgers and the fizz of freshly made Root Beer, waiting to be discovered by aspiring entrepreneurs.

Why Choose A&W Franchising?

Entrepreneurs, take note. The opportunity to franchise with A&W is a chance to embrace a proven track record, a journey that started over a century ago. Our heritage has a long and heartwarming history. It’s a testament to our resilience and adaptability, a trait that defines any enduring brand.

“When we look at changing up restaurant design, when we look at doing packaging redesign, when we look at designing uniforms, anything like that, one of the first places we turn is to our own history, and we’ve got a ton to look back on — over 100 years worth,” says Liz Bazner, Senior Director of Marketing for A&W. “We really have taken a lot of those elements too: for example, the really clear hand-painted letters from the old cinder block root beer stands. We’ve incorporated that history into a lot of what we do today, because it’s still relevant, and it really resonates with people. And we don’t have to manufacture our own history. This is something real that we can look back on and pull from ourselves.”

By joining the A&W franchise family, you step into a realm where our legacy as a catalyst for happy memories is ready to guide your entrepreneurial dreams. With us, it’s about more than simply starting a restaurant. It’s about becoming a part of a story built on quality, community, and commitment. Our Support Center team goes beyond providing a support system. We’re your partners in this journey, with a wealth of experience to back you up.

A&W’s Untapped Opportunity for Entrepreneurs

We understand that the road to your business goals is paved with challenges, but with A&W, you don’t have to navigate it alone. Our Support Center is ready to guide franchisees through every step of the way. Whether it’s our comprehensive training, ongoing operational support, or access to valuable insights, we’ve got your back. As part of our family, you’ll be surrounded by like-minded franchisees, a community of support as diverse as it is united.

But what truly sets A&W apart is our commitment to your voice. Our franchisees’ perspectives are not only acknowledged, they are integral to every business decision. As a franchisee, you’re not just running a restaurant — you’re shaping the future of a brand that’s been a cornerstone of American dining culture.

Embark on a Journey of Discovery

If you’re an entrepreneur with a vision, if you’re ready to embrace a legacy of true staying power, then the A&W franchise opportunity is your ticket to an untapped realm of possibilities. We invite you to explore the rich history of A&W franchising, to peel back the layers of our proven business model, and to envision yourself as a part of this iconic journey.

Want to dive deeper? Our research pages here are a treasure trove of information, a place where you can uncover the intricacies of what it means to be an A&W franchisee. If you’re hungry for a future that’s flavored with tradition and innovation, filling out our inquiry form here is your first step towards an exciting and fulfilling franchise partnership.

Join us as we continue to create memories, serve exceptional food, and build a legacy that resonates across generations. The journey begins here, with a brand that’s been sizzling, fizzing, and savoring our guests’ smiles since 1926.

Kevin Bazner, CEO of A&W, Discusses Franchise Opportunities

Why would entrepreneurs invest in A&W?

There are a couple of reasons why you would choose A&W over another brand. One is that we have strong brand recognition globally—not just nationally, but globally. That’s incredibly important when you’re evaluating investment opportunities with any brand.

Another reason is that we have a lot of development opportunities. We’ve got a lot of whitespace, as it’s referred to in the industry. We have a lot of places where people can go and develop.

Thirdly, we have a focus on profitability and responsible new store development. We will discourage a franchise partner from going into a location or developing a piece of real estate where we don’t believe that they can win. We’re looking for long term success for a franchise partner. We work with a franchise partner to find out what the best ROI opportunity is for them. Is it that vacant piece of dirt and a freestanding building? Is it a conversion? Is it a gas and convenience store? Is it a mall food court location, etc? We’ve got great brand awareness, we’ve got great quality products, our strategy for the last 12 years has been on quality as our long-term value proposition, and it’s working. I know it’s working because we’ve got 11 years of same store sales increases.

What makes now a great time to invest?

It’s a great time to invest in A&W. We’ve spent the last 11 years building the infrastructure. After going through a global pandemic, we’ve picked up where we left off. Our ownership, looking at the long-term view that they have of the business, did not cut staff. We kept staff and development teams in place so that when we got to the other side of the pandemic we wouldn’t lose momentum. Today, we’re stronger for it. We had record years in 2020 and 2021. Our same store sales since 2019 are up 30%. We currently have a trend of positive transactions going on in the system, and combining that with the initiatives we have in place, I don’t see an end in sight in the foreseeable future for our ability to continue to build on that.

How do you view the future of A&W?

In the coming years, this brand is positioned to achieve several things. We are slowly but surely accelerating our growth of new franchise restaurants in our system. We’ve never set out to open the most restaurants — we set out to build an infrastructure that allows us to successfully support a profitable new restaurant opening. We’ve been more about quality than quantity. But those quantities are starting to go up. Over the next three to five years, we see our growth increasing year by year in terms of new development. Additionally, we have good positive momentum going on right now: our same store sales have grown by over 70%. We have initiatives in place as well as an increased media strategy that we’re working on to continue that same store sales growth over the next three to five years.

What makes a successful A&W franchise partner?

I think it’s really a passion for the food service business, and ultimately a passion for A&W restaurants as a brand. Of course you want franchisees to have that business acumen, but more importantly, someone who is going to participate in their community, somebody that’s going to embed themselves, if they’re not already. The communities that we do well in  are very family-oriented. Think about the little league baseball games, the soccer tournaments, that’s a big part of our business in rural America. Entrepreneurs who can successfully embed themselves in those communities, whether they’re a transplant or not, make the most successful operators. That A&W operator is the customer’s neighbor, not just an unknown faceless organization.

Learn More About Franchising with A&W

Ready to learn more about owning an A&W Restaurant franchise? This is your chance to work with a beloved legacy brand that is poised for even more growth in the years to come. Learn more about our exciting franchise opportunities by visiting our research pages here. To get a conversation started with us about whether we can help you achieve your entrepreneurial goals, fill out our form here Once we’ve reviewed your submission, we’ll get in touch with you to provide more details about franchising with A&W. We look forward to hearing from you!

John Palumbo, Senior Director of Franchise Development, Talks About A&W’s Unique Position

What makes A&W a unique franchise opportunity?

What’s cool about our brand is not only do we have a unique ownership structure, our franchisees are also able to enjoy a concentrated cost of goods. We still enjoy a relationship with the largest food cooperative in the world. We buy alongside Yum Brands through Restaurant Supply Chain Solutions, which is the largest procurement organization in the QSR space. Because of that, we realize competitive restaurant-level economics. With that relationship, we’re also able to get all of their data and forward-thinking commodities prices, so we can plan out our marketing calendar a year in advance with the knowledge of where our commodities are going. You only get that with a brand of our size if you have that connection to a large food cooperative. We’re incredibly fortunate to have that.

How does your franchise partnership work?

It’s awesome. Frankly, as someone who represents this brand and represents our franchise partners, I’m always available to support them. Every franchisee has a voice in how we move the brand forward, whether it’s a marketing initiative, if we want to change our french fries or our buns, guess what, it goes to a vote to our franchise board. We as the Support Center team don’t have the luxury or even the ability just to say, ‘hey, we’re not doing this type of french fry anymore, because we think it’s better.’ The franchise community needs to have a voice in that. And if they are not on board, then there’s a good chance that french fry is not gonna get switched out.

That’s really how it should be, right? Our franchise partners are on the ground, they are in their markets, they’re in their stores every day. Most of our owners have an operating interest in their restaurants, even our multigenerational owners, which we have quite a few of. We can’t sit here in an ivory tower and profess to know everything about what makes that restaurant tick, and what works in this community versus that community. So when we say you have a voice as a franchisee, you really do. You’re a partner with us every step of the way.

How is such an old brand still around today?

We’re older than sliced bread – you can Google that! – but we’ve innovated a little better than sliced bread if you ask me. We have to innovate. We can’t continue to have a brown shoe box as a cash register, like we did 100 years ago. We’re in the middle of launching our centralized POS program, which is going to help franchisees have better controls on their profitability with labor, sales by day part, and they can adjust in real time to peaks and valleys of a typical sales day for them. It also helps us as a company to get better information on sales programs, on LTOs, on average cost of goods, all the metrics that are behind the restaurant. It helps us and our franchise partners big time on the analysis side of the business.

The other thing that investing in technology does is it launches us now into the world of online ordering and mobile apps which are critical in today’s day and age. I can tell you, my children never speak to people anymore at restaurants — they literally pop their order in their phone, they roll up to the window, they hand it to them, it’s already paid, and they’re gone. I don’t know that we’d ever get to that model where we’re not client-facing, but we have started putting in kiosks and we’re looking at a kiosk program. So from a technology perspective, we have to be forward-thinking, and the centralized POS and online ordering are two of the big initiatives for us right now.

Learn More About the A&W Franchise Opportunity

If you’re an entrepreneur looking to add a legacy brand that’s looking forward into the future, look no further than A&W. With our incredible brand recognition and focus on implementing technology that streamlines your business, franchising with A&W means joining a brand that’s around for the long haul.

To find out more about what goes into an A&W franchise, check out our research pages here. If you’re ready for the next step toward opening your own A&W Restaurant franchise, fill out our form here and we’ll get in touch to determine if you’ll be a good fit for our brand. We look forward to learning more about you!

Anthony Walker, Franchisee of A&W, Details Franchisee Experience

How did you become an A&W franchise partner?

I grew up in the business. I’m a third generation franchisee. My grandparents bought a restaurant in 1962. And we’ve evolved, we’ve moved locations, but we’ve been the owners for three generations. So it’s a family business for me.

What made you want to invest and become a franchise owner yourself?

There were a number of factors that made me want to invest, but overall A&W has been a really great brand. Everybody knows A&W Root Beer. We have very good contract terms, some of the best I’ve seen. We’ve got great leadership. And it’s a lot of people similar to me — generational franchisees, there are multiple second and third gen franchisees, so it’s just great. It was my family business. I saw my family do well in this business for two generations. And I thought this would be a great career for myself.

How does A&W as a brand survive challenging times?

We’ve been through many, many ups and downs in the economy, with the brand going on 104 years old. A&W is very flexible with how franchisees make money at our stores. Their mindset lets us do what needs to be done for us to grow profitable sales in our specific stores. We have the option of choosing regional menu items that work in our areas.

We are a brand that is ingrained. Most people in America, when they think of A&W Root Beer, it’s that happy feeling of childhood, of going to get a Root Beer Float, it’s something that you remember. Maybe you went there with your family, or with your grandparents. It’s different from a normal burger joint because of the nostalgic memory that comes along with it, and we seem to do just fine throughout harder economic times. One, because we focus on high-quality products at an accessible price-point, and all QSRs do okay during poor economies. You’ll see fine dining struggle more. But A&W is a treat, it’s something that’s special, coming in to get a Root Beer Float in a frosty mug, and the consumer treats that differently than they would ordering soda at a different QSR every day.

What kind of support do you receive from the Support Center team?

The support team is very approachable. You can call and get any one of them on the phone any day. It’s no problem getting through to them, and they’re very quick at responding to help.

Another big thing that we have going for us is a very strong Franchise Association. I’m on the Franchise Association board, and I represent half of Wisconsin. We represent all of our stores in our territories, and we are franchisees that get to vote on every single thing that the company does. So it’s a very good thing for all franchisees, because we’re franchisees ourselves, and we have the franchisees’ best interest in mind. We have a great working relationship with our support office. And I think that goes to show, for all the years that we’ve been in business, franchisees are allowed to make decisions at the store level that work to benefit the brand as a whole. And that’s why we’ve been able to be around as long as we have.

What aspect of working with A&W are you most proud of?

I’m most proud of the family culture that this brand has. Every time we get together at conventions, state meetings, any type of A&W event, everybody knows everybody by name. You see franchisees and corporate people greeting each other with hugs. It’s just a family feeling between the franchisees and with all of our Support Center staff. I think that they’ve done an incredible job of building a great culture over the years, and we have so many people who have been with the brand for so long, and who truly love this brand. You can’t replicate that without years and years and years of great camaraderie between the corporate staff and franchisees. I’m lucky to be a part of it.

Learn More About Franchising with A&W

If you’re interested in joining the A&W franchise family, now is the time to get involved. For more information about what goes into an A&W franchise, check out our research pages here. When you’re ready for the next step toward opening your own A&W franchise, fill out our form here and we’ll reach out with our complimentary Franchise Information Report and start a conversation about whether A&W is the right fit for your entrepreneurial goals. We look forward to hearing from you!