A&W Restaurants is embracing modernization while staying true to the heritage that has defined the iconic brand for more than a century. In this Nation’s Restaurant News feature, CEO Betsy Schmandt shares A&W’s “newstalgia” strategy, which combines investments in technology, digital marketing and restaurant operations with the nostalgic experience guests know and love. The brand is also focused on franchise growth, with opportunities to expand in established markets across the Midwest and beyond.
Read the full Nation’s Restaurant News article to learn how A&W is evolving for its next generation of guests and franchise owners.
