Design & Opening Process


We know that no two restaurant projects are the same. We have a creative Design Team that will work with you to lay out the equipment and seating to optimize efficiency and operations. We will provide prototypical design drawings that you can share with your architect to maximize your space. We have prototypes ranging from 900 to 2200 square feet that can be modified for your space. Whether it is a ground up, in-line or conversion of an existing space, we will work with you to design both the interior and exterior of the restaurant to bring the iconic A&W brand to your community.

Opening Process

Each new restaurant is assigned a Project Manager to work with them from the time they register the site until after the store is opened. The Opening Process is a detailed, step-by-step guide to assist you and your architect, contractor and managers to get the restaurant opened. Whether it be ordering equipment to Team Member uniforms, your Opening Team will assist you throughout the process. The Project Manager will be your liaison to the entire A&W Restaurant Support Center Team in addition to all external vendors to ensure that you are provided the tools needed to open your new restaurant.

"The opening support we received from the training department at A&W was fantastic. The weekly calls and structured opening plan was one of the most detailed and supportive I have been a part of in my 30+ years in the restaurant business. I wouldn't change a thing!"
— Frank Ziemba, Travel Centers of America Eloy, AZ