How a well-established business like A&W franchise can help you succeed
We’ve seen same-store sales increase by over 33% since franchisees bought the brand in 2011.
When it comes to deciding on a restaurant franchise to invest in, never underestimate the power of brand recognition. It gives A&W marketing a great boost and helps drive customers in and keep them coming back.
For almost a century, our mouth-watering food and friendly service have kept guests coming through our doors. Our quick, friendly service is well-known, too: Readers Digest recently ranked us among the Most Convenient Fast Food Restaurants, based on a survey that showed 65% of respondents said convenience was the reason for their most recent A&W visit.
That indicates some powerful brand loyalty, helping transform top-line sales into bottom-line profits.
A&W marketing boosts local sales
Our same-store sales have increased over 33% since franchisees purchased A&W restaurant franchises in 2011. A&W is an iconic American restaurant franchise that has been in the game for 99 years — long enough to gain a good reputation and a loyal following. Our operators recognized that they could turn the brand around and make it relevant again to a whole new generation of loyal fans.
Customers love our brand for many reasons, and the food is No. 1 on their list. We leverage that brand loyalty in A&W marketing programs.
Our hip nostalgia and delicious All-American food is a huge draw. In addition to helping you build sales based on our brand reputation, A&W marketing experts will help you promote your store by tailoring a marketing plan that’s uniquely suited for your community. We’ll guide you on things like local ad spend and social media management while providing you with the latest point-of-purchase materials for your locations. We are there with you every step of the way.
“We have a Focus Call process where we bring in the restaurant owner, the manager, one of our field operations team members and a member of the marketing team. We go through a very detailed process of identifying what their trade area looks like, what competition is in the area, and how to tailor a plan to address each restaurant’s specific needs,” says Vice President of Marketing Sarah Blasi.
Fresh momentum draws new fans
A&W has been around a long time, but we’ve still got some new moves. We’re gaining more and more loyal fans thanks to our and our emphasis on franchisee input, which has helped us develop new menu items that are pleasing for both customers and the bottom line.
As President & CEO Kevin Bazner pointed out in an interview with Franchise Times, A&W has some exciting momentum afoot with our brand resurgence. “So far, here in the U.S., 60 percent of the brand’s new builds have come from existing operators, including several previously hesitant franchisees who have now decided against exiting the business and are in the process of passing the business down to a younger generation.”
We are now focused on sharing our franchising opportunities with new investors from outside our existing franchise community.
Find out more
If you’d like to know more about the franchise opportunity with A&W Restaurants, please fill out the short, no-obligation form on this page to start a conversation. You can also learn more about our brand by exploring our research pages.
We’ve been around longer than every other hamburger franchise opportunity, and it all started during a parade to honor WWI veterans returning home
Disabled American Veterans this year will receive $100,000 thanks to our annual nationwide fundraiser. In fact, every year on Aug. 6, A&W celebrates National Root Beer Float Day in our 625+ restaurants nationwide by raising money for veteran-related charities.
It’s a win for the men and women who dedicated their time and service to our country, who will benefit from funds raised for charities devoted to helping improve their lives. It’s a win for our guests, who enjoy a delicious A&W Root Beer Float for free on Aug. 6. And it’s a win for our franchisees, who see greater traffic in their stores and increased sales – it’s one of our busiest days of the year – as a result of the promotional awareness around our fundraising campaign. This day is really about celebrating Root Beer Floats and asking our guests to pay it forward.
A&W goes back a long way with veteran appreciation – 98 years, to be precise. We trace our humble beginnings to Roy Allen’s Root Beer stand in Lodi, CA, where he served his very first Root Beer during a parade for veterans returning home from WWI. We experienced a huge influx of growth in the 1950s thanks to the prevalence of GI loans, which allowed veterans to more easily invest in their own A&W franchises.
The famous Root Beer that started it all is still made fresh every day and served on draft at all of our U.S. restaurants, making us a unique hamburger franchise opportunity.
Our franchise gives back
Our decision to raise money for veterans is purposeful. We are indebted to the communities we’re located in, many of them small towns with scattered populations where they celebrate patriotism and appreciate brands like ours that are willing to do business where many brands won’t go. A national recognition of the classic Root Beer Float seemed like a perfect way for us to give back to both customers and veterans.
“We’ve raised more than $650,000 over the last five years for veteran-related charities,” says Kevin Bazner, President & CEO. “And that’s very important to our operators in these smaller towns and rural areas, where Fourth of July parades are still a really big deal. One of the reasons we continue to raise money for veterans is because of our long history as a brand with veterans. Our founder, Roy Allen, had a Root Beer stand at a parade welcoming World War I vets back from the war.”
In the 1950s and ’60s, a lot of our franchisees were veterans who took out low-interest loans from the federal government to buy an A&W franchise.
“We have a long history with veterans, and we embrace that,” Bazner says.
We’re about more than burgers. That’s why we’re growing
We have been very purposeful about our decisions since our franchisees took ownership of the company in 2011. Throughout our company’s long history, we’ve never wavered about the quality of our food, our love of community and our sense of duty to give back to those who serve us. We genuinely love our guests and want to support the causes that are important to them. We have a genuine appreciation for the service members who sacrifice their lives for our country, too, which is why we’ve devoted our fundraising efforts to veterans causes.
We support our franchisees
We have very smart systems in place to help franchisees keep operational costs down and increase their profitability. Because franchisees have a say in every decision through their representatives on the National A&W Franchise Association board, every decision is viewed through the prism of its effects on franchisees.
It’s a strategy that is paying off. With a commitment to quality and a willingness to embrace, and be embraced by, the communities we serve, our brand has seen an exciting resurgence in the past several years. Between 2011 and 2016, we’ve seen an almost 30% increase in sales on average. We anticipate adding 20 units in the U.S. and 40 more overseas in 2017. Our plan is to continue cultivating this growth so that we can become one of the most profitable fast food franchises in business.
A&W is an affordable burger franchise compared to many of the larger brands, and we still have many prime territories available. You can discover more about our franchise offering by exploring our research pages. You can also fill out the short form on this page to request more detailed information. We look forward to hearing from you!
Franchisee uses digital marketing to showcase our nostalgic appeal
Forward-thinking, community-focused marketing has helped one franchisee build a thriving business in the birthplace of A&W Root Beer
Franchisee Pete Knight has a lot of history with A&W, having been a franchisee for more than 20 years and a member of the A&W family for more than 40. Not only that, but one of his two restaurants is in Lodi, CA, where A&W got its start. And Knight is the perfect embodiment of why we’ve remained one of the best restaurant franchises for nearly 100 years, because he grows his business with a savvy combination of nostalgic appeal and forward-thinking digital marketing. Here’s what he has to say about the A&W franchise opportunity:
How long have you been a franchisee?
I’ve been a franchisee since 1995, and we have two locations in wine country: in Lodi, CA, and St. Helena, CA. I go way back, though; A&W was my first job. I started as a cook in 1973 when I was 16, and I became the manager when I was 19, and I was manager from ’76 to ’95.
I always had an owner’s mentality even as a manager. I always treated the store as if it was my own, with that sense of urgency and a sense of wanting to do a good job taking care of our guests, making sure everything was maintained properly and training the employees.
What would you say is the most satisfying thing about being a franchise owner?
The most satisfying thing is the sense of being in control of your own destiny, even though it’s a lot of work and it’s demanding. It is satisfying knowing that you’re building something successful. And I like the idea that I’m working with and providing jobs to young people. I have over 40 employees in the two restaurants combined, so it’s satisfying knowing that I’ve got 40 people that have a job because of me.
What are some marketing initiatives that you do for your stores?
I took marketing classes in college, and I’ve always been kind of a marketing guy. We do a lot of guerrilla marketing in the neighborhoods, taking our mascot, Rooty the Great Root Bear, out for events. We sponsor a lot of Little League teams, soccer, baseball, softball, football, and that gets the A&W name out in the community relatively inexpensively.
We give away a lot of root beer to charities that want to make money. We help them out with making floats or something for an event and they sell the product and make money. That gives us better visibility in the community, and we gain goodwill; the big fast food franchises just don’t get the goodwill like A&W can in the community.
In Lodi we do a weekly car show. That keeps us top of mind. People are talking about us. “Did you see the old cars?” And it’s one of our busier nights of the week.
And Lodi is the birthplace of A&W, so one big event that we did back in 1999 for our 80th anniversary, we built the world record root beer float in downtown Lodi at the original location. We got the whole community involved and raised a lot of money for local churches, schools and youth groups. We had a big car show, and then we built the world record root beer float, and then gave it away. We raised about $10,000 for local charities. People here still talk about that.
We do a lot online, too. I was the first A&W to have a website back in the ’90s. I was the first A&W to do Twitter. We have a Facebook page and Instagram, and we do a lot of digital marketing now. Our vendors and corporate team are very knowledgeable, and they help us a lot in keeping up with all the digital marketing you can do now.
Communities change. There’s a lot of influx and out-flux of customers, so you always have to stay in people’s minds. You can’t just sit on your laurels and say, “Hey, everybody knows we’re here,” you know? You have to get the word out constantly.
Cutline: Franchisee Pete Knight keeps his stores active on social media, drawing in guests by letting them know about upcoming events and posting mouth-watering food pictures.
Alt Text: Three hand-breaded chicken tenders sit in a paper basket on a table. An out-of-focus ketchup packet can be seen in the background.
What makes A&W a strong investment?
Especially for a young, hard-working person, it’s an affordable restaurant franchise to get involved in compared to one of the bigger franchises, and there’s a lot of value in an A&W franchise. You read all the time about other franchises coming and going, but A&W is still here after almost 100 years. That says something about the longevity, you know? I think the stability of owning an A&W franchise is important. It’s not just a flash in the pan like some of these other fast food franchises.
A&W is kind of a complete package. It’s more like family than it is this corporate thing. And then if you want to buy five or 10 franchises, the support’s there to do that, too.
What brings guests into A&W?
A&W has been around a long time, so we have a strong customer base, and they’ve got great memories of A&W. And now they’re bringing their kids in, or they’re bringing their grandchildren in, because they want them to experience the memory. And it lives up to the memory of their youth too, because the food’s as good as the Root Beer. We draw people from all over the community because the food’s good and we’re priced right.
If you’d like to learn more about the franchise opportunity with A&W Restaurants, please continue exploring our website. To start a conversation with one of our franchise development representatives, simply fill out the form on this page. We look forward to hearing from you!
Our proprietary recipe and innovative process create a win-win for franchisees as we invoke nostalgic appeal
Our Root Beer is at the core of our brand identity, the centerpiece of our menu and the item that put our nearly 100-year-old brand on the map. And thanks to some innovative equipment that allows for a more efficient process that maintains our traditional recipe, we’re proud to say that every single A&W restaurant once again makes its Root Beer fresh in the stores. That makes for a restaurant franchise opportunity that’s more streamlined to operate and holds stronger appeal for guests.
There’s nothing better than a frosted mug of made-fresh Root Beer, and now our franchisees have a better way to make it.
An innovative approach to a traditional recipe
Innovations in our crafting process have enabled us to bring fresh Root Beer back to every single one of our restaurant franchises. Previously, it took a lot of space, time and labor to make Root Beer in-store. Now, our auto-mixer makes it easier than ever for our franchisees to serve a fresh product to their guests, even in small-footprint locations.
It’s an innovative process, but still the same recipe that’s been attracting guests for decades.
“Our Root Beer recipe hasn’t changed. We have a secret blend concentrate that has vanilla, barks, spices and berries, and that recipe is top secret,” says Vice President of Marketing Sarah Blasi. “Our operators used to have big kettles and a paddle to make Root Beer that would take four hours to mix, but we introduced an auto-mixer, which saves labor and can do a whole batch of Root Beer in about 45 minutes.”
Better quality makes a stronger restaurant franchise opportunity
It’s easy for us to just mention the fact that our brand has been around for nearly a century, but what’s more important is why we’ve lasted so long. And the answer, simply, is quality. Our creamy Root Beer, whether served in a frosty mug alone or as a Root Beer Float, has created great memories for generations of guests because it just tastes better. Making it fresh is key to making it great.
“There is a significant difference between tasting a Root Beer from a bottle and can versus Root Beer that’s been made fresh in the restaurant,” says Blasi. “You can taste the difference when you taste it in the store, and with the addition of a frosted mug, there’s simply nothing better than that.”
We aim to make sure everything is the best it can be to bring in guests, whether it’s by introducing something new, like our Hand-Breaded Chicken Tenders, or by putting the focus back on what made us such an iconic and successful restaurant franchise opportunity in the first place: A&W’s famous Root Beer.
You can learn more about the A&W restaurant franchise opportunity in your area by filling out the form on this page. One of our franchise development representatives will be in touch with you as soon as possible. We also invite you to continue exploring our research pages.