How a well-established business like A&W franchise can help you succeed
When it comes to deciding on a restaurant franchise to invest in, never underestimate the power of brand recognition. It gives A&W marketing a great boost and helps drive customers in and keep them coming back.
For almost a century, our mouth-watering food and friendly service have kept guests coming through our doors. Our quick, friendly service is well-known, too: Readers Digest recently ranked us among the Most Convenient Fast Food Restaurants, based on a survey that showed 65% of respondents said convenience was the reason for their most recent A&W visit.
That indicates some powerful brand loyalty, helping transform top-line sales into bottom-line profits.
A&W marketing boosts local sales
Our same-store sales have increased over 33% since franchisees purchased A&W restaurant franchises in 2011. A&W is an iconic American restaurant franchise that has been in the game for 99 years — long enough to gain a good reputation and a loyal following. Our operators recognized that they could turn the brand around and make it relevant again to a whole new generation of loyal fans.
Our hip nostalgia and delicious All-American food is a huge draw. In addition to helping you build sales based on our brand reputation, A&W marketing experts will help you promote your store by tailoring a marketing plan that’s uniquely suited for your community. We’ll guide you on things like local ad spend and social media management while providing you with the latest point-of-purchase materials for your locations. We are there with you every step of the way.
“We have a Focus Call process where we bring in the restaurant owner, the manager, one of our field operations team members and a member of the marketing team. We go through a very detailed process of identifying what their trade area looks like, what competition is in the area, and how to tailor a plan to address each restaurant’s specific needs,” says Vice President of Marketing Sarah Blasi.
Fresh momentum draws new fans
A&W has been around a long time, but we’ve still got some new moves. We’re gaining more and more loyal fans thanks to our and our emphasis on franchisee input, which has helped us develop new menu items that are pleasing for both customers and the bottom line.
As President & CEO Kevin Bazner pointed out in an interview with Franchise Times, A&W has some exciting momentum afoot with our brand resurgence. “So far, here in the U.S., 60 percent of the brand’s new builds have come from existing operators, including several previously hesitant franchisees who have now decided against exiting the business and are in the process of passing the business down to a younger generation.”
We are now focused on sharing our franchising opportunities with new investors from outside our existing franchise community.
Find out more
If you’d like to know more about the franchise opportunity with A&W Restaurants, please fill out the short, no-obligation form on this page to start a conversation. You can also learn more about our brand by exploring our research pages.